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Fashion CEO Of An $85Million Company Wears A $299 Wedding Dress

by Zofia Stefana
April 13, 2026
Reading Time: 3 mins read
Fashion Ceo Of An $85Million Clothing Company Wears A $299 Wedding Dress To Marry Her Boyfriend

Lonely Hunter Weddings

Having a perfect wedding doesn’t always require spending a ton of money on your outfit. In fact, sometimes finding the perfect dress is just a matter of style, not budget. Jane Lu knows this well, having had a dream wedding while wearing a dress that cost only $299.95!

Before you go thinking that the dress must have not been that beautiful, to begin with, you should know that Jane Lu is also the CEO of the Australian fashion label Showpo. In other words, this woman has an incredibly thorough eye for fashion! However, Lu has been in the fashion industry long enough to know that less can definitely be more. This is why she matched her dress with beautiful gold shoes to create a comparatively budget outfit when compared with how much other high fashion bridal gowns go for.

When she started the company in 2011, Lu did not know that she would go on to meet the man of her dreams while at work. However, once she met James Waldie while on a 2008 trip to Sweden, it was clear that there was something far beyond just fashion in their connection. Despite the fact that James is also the CFO of Showpo, the couple has made it work without letting work drama get in the way.

Fashion Ceo Of An $85Million Clothing Company Wears A $299 Wedding Dress To Marry Her Boyfriend

In planning for the wedding, both Lu and Waldie wanted to make sure that their ceremony was truly unique. For this reason, Lu deliberated over which dress that she should wear, wanting to make a statement that was both flashy and true to herself. However, at the end of the day, she realized that it would be most fitting to wear a dress from her own brand, narrowing down her choices significantly.

She ended up choosing the “Fairy Tale Gown,” one of the company’s newest options that were originally released in early 2019. The dress is simple but sweet, highlighting Lu’s love for minimalistic fashion that has a lot to say.

The wedding between Lu and Waldie was much more than simply jaw-dropping outfits, though. They also coordinated their ceremony to their tastes, having a floral theme that greatly complemented the scenery of Sergeants Mess in Mosman, Sydney.

Though you might think that owning a business together could create some tension between a couple, Lu and Waldie say that working with each other on a daily basis has actually been incredibly motivating. They love spending time with each other, so it makes sense that they wouldn’t mind doing that at work as well. Since working together at Showpo, Lu and Waldie have become even more certain that they are truly meant to be together forever.

However, one of the most inspiring things about Lu and Waldie’s wedding is that their wonderful ceremony lives beyond their wedding day. Since fans learned that Lu’s dress was available through Showpo, many people have begun to use the same dress to dream up their own perfect celebrations!

Tags: DressLoveWedding

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